Finish the work …

All forms of design are morphing right now.

Architects, fashion designers, writers – everyone is searching for authenticity.

Authenticity I think comes from resolution of your idea and ideal.

I saw a clip this morning and it resonates with me now watching this clip. The lady is a motivational coach. Middle aged, overwieght – not trendy in any aspect that would appeal in a youth market. Her opening rant was perfect. She said. You’re not going to get a trophy for turning up, we’re not going to tell you you’re great because you look cool or have an idea – we’ll tell you how you’re going when you turn up and do the fucking work.

It always freaks me out when my mum swears in public.

 

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