All forms of design are morphing right now.
Architects, fashion designers, writers – everyone is searching for authenticity.
Authenticity I think comes from resolution of your idea and ideal.
I saw a clip this morning and it resonates with me now watching this clip. The lady is a motivational coach. Middle aged, overwieght – not trendy in any aspect that would appeal in a youth market. Her opening rant was perfect. She said. You’re not going to get a trophy for turning up, we’re not going to tell you you’re great because you look cool or have an idea – we’ll tell you how you’re going when you turn up and do the fucking work.
It always freaks me out when my mum swears in public.